Most recently, winning the “Retailer of the year 2011″ award.

Anyhow…

Precious.

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This time around, Moods of Norway have toned it down just a tad. (photo: Per Ervland)

Ditching the 90s color pallet for the savy 20s and 30s.

For once, making clothes you can actually wear to work.

At best, reminiscent of the fantastical Norwegian Fairytales

Such as this.. (Photo:Dmitry K. Valberg)

That being said. It needs to be pointed out… (photo: Per Ervland)

the beyond terrible tailoring. (photo: Per Ervland)

Oh no they didn’t!

How many times must I say this Peder and Simen?

HOW MANY TIMES?

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Just follow this link.

Enjoy.

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Dont know how to feel about this.

Sure looks good.

Tho, a bit generic. No?

Moos of Norway was just rewarded the award for… mh, a trade award. Handed over by the King himself…

Now, something we would like to see at the next official royal banquet.

Not too much to a ask is it?

(tsk tsk)

Enter > this < fantabulous Moods of Norway world cup contest

and win a wonderful winter day with Peder & Simen (perhaps Stefan will join in too?:)

Winners announced at noon.

Our very own Peter Dundas (for Emilio Pucci) staged not only one, but three grand fashion statements.

First this short-short disco dress, clinging on to the lanky limbs of Jennifer Lopez

Some people might deem this age-inappropriate (at 41), I’m not one of them.

Then there was R&B superstar Ciara and Lea Michel from Glee > link

Three times, always a charm!

It`s Norways enfant terrible of contemprary fashion design (Fam Irvoll) joining forces with Arts & Crafts, making this super fierce collection of jewelry.

Sweet, like the taste of success.

Availible at A&C stores from February 14th, 2011.

Well, you can not safely put all worries to rest as the semi-norwegian designer duo Arne & Carlos (famus by their  unique adaptation of the pac-man+ Marius genser) have created a très fashionable book of knitting patterns. (foto: gaveoginterior.no)

Following the release, a kit with sticks and yarn. The only gadgets you will be needing this pre-Christmas season as hanging out in cafès knotting the day away on your laptop/smartphone is a trendy commodity of last year.

Though a little word of caution: just remember that knitting can be quite addictive (known as the crack cocaine of the handcrafting world).

Related posts:

1. Dont try this at home, do it i public!
2. Join the Army
3. Arne & Carlos feat. Comme des Garcons

A little digression on the topic of wearability: It still cracks me up every time walking past one of those shady people dealing hasj (and what not!) down by Akerselva fully dressed in jackets + t-shirts from the Cocktail Farming collection. Haha…you know that’s the true spirit of it all, farming..hasj…cocktail..haha, get it? Oh my!

Well, anyways…

The fashion show kicked of as usual, fairytalestyle. This year featuring Christian Rignes as the happy go lucky treasure hunter.

I would definitely like to see him of to work Monday morning`s wearing that ensemble.

Now, lets take a closer look at some of the other wantables.

A silver summer dress.

Or, how about this super duper fierce red cape?

To sum it all up, for once, the three marketing musketers have made clothes. The tailoring looks perfect.

High quality photos and video of the collection available at click, click, click.

And lets not forget the watches, outsource-designed by Edward Longden.

Nice move, just in time for the renascence of a previously outdated object. Watches are the new iPad`s, looking good and telling time in a très stylish way! That all you really need.

Though Apple is a bit out of anyone’s league, that’s your future competition guys!

Just wait for the day they start making clothes. Be prepared.

On a enterprise level, the shift towards higher quality design and wearable clothes will probably green card Moods into the shifty but all mighty US market, then the rest of the world.

[American apparel OUT -> Moods of Norway IN]

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