Cheap, tasty and useful

Just like Noodles!

The new Norwegian shoe brand have taken its inspiration from the populous nation of China’s most popular dish. After a unfortunate suggestions of dining with the locals during a posh business trip to china, the brothers (and sons of a shoemaker) Kristoffer and Fredrik Skjolden decided to create a line of affordable shoes competing with the major corporate brands like Adidas and Nike.  

To keep the price down, they exchanged an expensive stand at Copenhagen fashion week for a stylish sailboat, perfect for marketing of such maritime shoes.

Get your kicks at shoebar.