One step behind…

Love X

June 28th, 2009 by FauxPas

Artist Unni Askeland follow the footsteps of Anne-Kat Hærland and Finn Schøll, launching her own sparkeling blend og wine.

lovex.jpg

The use of celebrities to sell wine have several advantages.

#1 Its all in the name, Love X is much easier to remember and pronounce than “Chateau de …..”

#2 Surpassing the devious law against alcohol advertisement, bringing on lots of “redaksjonell omtale” (commercial in disguise) which is protected by the constitution of Norway § 100, freedom of speech.

Love X is available at Vinmonopolet from July 09

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