Oslo Underground Fashion Event

Not yet sucked into the alluring mainstream, after six years it still stays underground.

Such unpretentious events are important for cultivating and preserving “unacceptable” ideas, keeping young designers away from forced compromize and an early surrendering into the establishment.

Several of the designers associated with OUFW have previously attended ESMOD, the Norwegian breeding ground for aspiring fashion-icons.

Among them…

Icily: which present punk wear for people who generally are too old to wear it, also known as “young adults”. (Photo: Icily)

Ompa: a small shop located in Oslo’s hipster area Grünerløka. Selling self-made clothes, accessories, jewelry and vintage shoes. In harmony with their  brand name, they are inspired by music, especially rock. If that`s on your I like list, visit their post-trendy website, a my-space page blasting annoying music accompanied by the usual unnavigable information mayhem. Enjoy…